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A magician’s sleight of hand takes centre stage in this new short film for Alfred Dunhill, unveiling an array of accessories for the holiday season. Cufflinks, pens and leather goods swiftly appear and disappear, bringing a touch of magic to inspire the gift-giving time of year.

Photography: Charles Negre
Set design: Janina Pedan

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The delicate fragrance by Nina Ricci, L’Air du Temps, is captured in this evocative film by Thomas Lohr. Reflecting the softly fading light at dusk and the transition to the brightness of dawn, the film takes inspiration from nature to illustrate the subtle notes of the perfume.

Shot by Thomas Lohr.

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Meri worked on the concept, art direction and execution of the 2015 Salvatore Ferragamo `Gift Generator' campaign, including a microsite and series of 6 short films shot by photographer David Hughes. We developed the 'equilibrium concept', a state of precarious balance between objects, inspired by Erwin Wurm's `One Minute Sculptures' and achieved with the help of New York-based set designer, Andy Harman. The accessories of the moment, selected for the holiday season, are set in motion as they fly through the air in a light-hearted twist on the typical festive gift guide.

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Diesel Black Gold's Spring/Summer 16 campaign was art directed by Meri, covering all print, digital and social media content. Shot in LA by Karim Sadli and styled by Marie-Amélie Sauvé, the collection was captured against Downtown Los Angeles’ iconic Sixth Street Viaduct. This was the fourth consecutive season that Meri has art directed the DBG advertising campaign, bringing a modern vision that reflects the metropolitan spirit of the brand.

Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé

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We created a series of short films that playfully draw on army and military codes, extending a provocative yet elegant invitation to enrol in the ‘Balmain Army’. Giving a visual spin on Balmain Creative Director Olivier Rousteing’s use of the term for the brand’s online community of fans, it offers a smart and succinct look at the latest collection.

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The tale of a worldly, self-made mystery man highlights the timelessness, quality and detail of Gucci tailoring. A cab ride in London, a shoe shine in New York, and a Tokyo barber set the scene for a narrative that creates a powerful and lasting visual impression of the Gucci man.

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Meri re-interpreted the Gucci universe for mobile and tablet, elevating and transforming conventional feature formats and product shoots for the full potential of digital commerce.

As the first luxury brand to engage customers in this format, Gucci Style has grown 1.5 million unique users per month and a bank of 500,000 users registered for push notifications.

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Meri realised a 360 campaign for Gucci to raise awareness around the brand's expertise in men's tailoring. Beginning with a film for which we imagined the man behind the Gucci suit, linking London, New York, Tokyo and a mysterious cosmopolite, we told his story via an elegant and subtle cinematic treatment. We then translated the film into a world of collateral for boutiques, print, social media and digital advertising.
Photographer: Lachlan Bailey Stylist: Robbie Spencer

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Between 1988 and 1991, Comme des Garçons created a print magazine that explored the theme of the sixth sense through photography, illustration and artworks across eight issues of the unstapled A3 magazine called ‘Six’, edited by designer Rei Kawakubo.
Meri created ‘Moving Six’ an app that navigates through the print archive, exploring photography and auditory space through parallax scrolling, puzzles and physical gesture.

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To introduce Gucci’s Bamboo Shopper and Lady Luck bags, we created a film that follows a surreal game of seduction and pursuit. We wove together the unmistakable Savoy Hotel, London, a film noir world of femme fatales, paparazzi and old world glamour, building intrigue and surprise around the product.

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Summer Drives reflects dunhill's rich motoring heritage and adventurous spirit, with a witty take on British driving etiquette. The film features the dunhill man on an English summer drive, accompanied by his four-legged friend as well as the all-important eyewear.

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A new catalogue for Dunhill was created by Meri, introducing a selection of accessories perfect for gift-giving in the holiday season. A magician's poise and precision playfully showcase the collection through a series of classic sleight of hand tricks. Conceptualised and art directed by Meri, the shoot is infused with a refined elegance representative of Dunhill's modern approach to luxury and heritage today.

Photography: Cyrille Robin
Set Design: Sarianne Plaisant

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Meri oversaw the concept and art direction for Salvatore Ferragamo's holiday season campaign, shot by photographer David Hughes. A selection of accessories are balanced precariously in a nod to Erwin Wurm's 'One Minute Sculptures', achieved with the help of New York-based set designer, Andy Harman. Geometric shapes are created with raw materials such as wood, felt and concrete to bring a contemporary twist, setting the scene for a playful state of equilibrium throughout the campaign.

Photography: David Hughes
Set Design: Andy Harman

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Meri art directed all of the print and digital collateral for Diesel Black Gold’s Fall Winter 2015 campaign, shot by Karim Sadli and styled by brand consultant Marie-Amélie Sauvé. Building on the essence of the campaign imagery, Meri delivered past the print advertising—bringing in digital, social media, film and direct to client communication, to fully equip the brand to tell the story of its modern and refined premium collection.

Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé

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Meri oversaw the art direction of a fashion film for Dunhill. The mood of the holiday season is conjured through the introduction of a magician, as a series of classic sleight of hand tricks playfully showcase the accessories perfect for gift-giving. Fast-paced and infused with timeless elegance, it is a film that captures the spirit of Dunhill's own luxury heritage for the modern day.

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For Diesel’s Reboot campaign following the appointment of Creative Director Nicola Formichetti, Meri worked on developing the concept through an innovative exploration of casting via social media. Young creative talents were found on Tumblr and based on theircuration and modes of digital expression. Renowned photographers Inez and Vinoodh shot this social media-sourced talent before each model was given back their resulting portrait in order for them to remix it in their own style. The campaign heralded a new age of digital aesthetics, championing creative independence and true innovation.

Photographer: Inez & Vinoodh
Stylist: Nicola Formichetti

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We established a new visual direction for Karla Otto with a complete rebranding strategy, rethinking their online experience to fully reflect the calibre of the luxury, fashion beauty and lifestyle clients represented by the agency. With this new visual identity, we re-articulated and affirmed Karla Otto’s position as an industry leader.

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Undertaking a full redesign of, we developed a new e-commerce site offering the refinement and luxury of the French fashion house and the easy and intuitive attributes of the digital age, creating a coherent home for the brand online. In conjuction we also developed a social media strategy for which we produced a series of fast, fun and easily shareable short films.

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Heralding a new era of Dunhill, our redesign of the brand’s website offers a clean and contemporary take on iconic British heritage and design. To amplify the relaunch, we also created two profile films that offer a deeper insight into the brand’s values today.

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The French fashion and culture bible Purple came to Meri to help give it a digital life on mobile. Being tasked with translating the paper experience into a digital publication, we were driven to think conceptually about the fashion experience online, to which which our response was a design that balances the functional, playful yet elevated and aspirational elements of the Purple fashion cult.

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Launched to celebrate Coach’s sponsorship of the Somerset House Ice rink in London, this projection-mapping project took over the classical courtyard, transforming it into a luxurious landscape of ice and leather.

This major seasonal campaign and sponsorship event required a connection to the theme of ice and winter, but also a more sophisticated visual approach than the normal Christmas clichés. Director Remi Paringaux conceived of the frozen handbag concept, physically freezing bags in blocks of ice, before filming them melting in a full day shoot. When projected on the colonnades of Somerset House, the film took on a life of its own.

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