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A magician’s sleight of hand takes centre stage in this new short film for Alfred Dunhill, unveiling an array of accessories for the holiday season. Cufflinks, pens and leather goods swiftly appear and disappear, bringing a touch of magic to inspire the gift-giving time of year.

Photography: Charles Negre
Set design: Janina Pedan

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A new catalogue for Dunhill was created by Meri, introducing a selection of accessories perfect for gift-giving in the holiday season. A magician's poise and precision playfully showcase the collection through a series of classic sleight of hand tricks. Conceptualised and art directed by Meri, the shoot is infused with a refined elegance representative of Dunhill's modern approach to luxury and heritage today.

Photography: Cyrille Robin
Set Design: Sarianne Plaisant

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Summer Drives reflects dunhill's rich motoring heritage and adventurous spirit, with a witty take on British driving etiquette. The film features the dunhill man on an English summer drive, accompanied by his four-legged friend as well as the all-important eyewear.

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Heralding a new era of Dunhill, our redesign of the brand’s website offers a clean and contemporary take on iconic British heritage and design. To amplify the relaunch, we also created two profile films that offer a deeper insight into the brand’s values today.

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Meri oversaw the art direction of a fashion film for Dunhill. The mood of the holiday season is conjured through the introduction of a magician, as a series of classic sleight of hand tricks playfully showcase the accessories perfect for gift-giving. Fast-paced and infused with timeless elegance, it is a film that captures the spirit of Dunhill's own luxury heritage for the modern day.

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