Diesel Black Gold's Spring/Summer 16 campaign was art directed by Meri, covering all print, digital and social media content. Shot in LA by Karim Sadli and styled by Marie-Amélie Sauvé, the collection was captured against Downtown Los Angeles’ iconic Sixth Street Viaduct. This was the fourth consecutive season that Meri has art directed the DBG advertising campaign, bringing a modern vision that reflects the metropolitan spirit of the brand.
Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé
Meri oversaw the concept and art direction for Salvatore Ferragamo's holiday season campaign, shot by photographer David Hughes. A selection of accessories are balanced precariously in a nod to Erwin Wurm's 'One Minute Sculptures', achieved with the help of New York-based set designer, Andy Harman. Geometric shapes are created with raw materials such as wood, felt and concrete to bring a contemporary twist, setting the scene for a playful state of equilibrium throughout the campaign.
Photography: David Hughes
Set Design: Andy Harman
We established a long-term relationship with Paco Rabanne, overseeing all show communications, including printed lookbooks and digital invitations. In order to ensure that that the mood and message of each season’s collection was effectively reflected, we worked closely with the brand’s design team to develop their vision with maximum impact and integrity.
Photographer: Annemarieke Van Drimmelen
Stylist: Beat Bolliger
A new catalogue for Dunhill was created by Meri, introducing a selection of accessories perfect for gift-giving in the holiday season. A magician's poise and precision playfully showcase the collection through a series of classic sleight of hand tricks. Conceptualised and art directed by Meri, the shoot is infused with a refined elegance representative of Dunhill's modern approach to luxury and heritage today.
Photography: Cyrille Robin
Set Design: Sarianne Plaisant
Meri re-interpreted the Gucci universe for mobile and tablet, elevating and transforming conventional feature formats and product shoots for the full potential of digital commerce.
As the first luxury brand to engage customers in this format, Gucci Style has grown 1.5 million unique users per month and a bank of 500,000 users registered for push notifications.
Meri art directed all of the print and digital collateral for Diesel Black Gold’s Fall Winter 2015 campaign, shot by Karim Sadli and styled by brand consultant Marie-Amélie Sauvé. Building on the essence of the campaign imagery, Meri delivered past the print advertising—bringing in digital, social media, film and direct to client communication, to fully equip the brand to tell the story of its modern and refined premium collection.
Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé
Undertaking a full redesign of Balmain.com, we developed a new e-commerce site offering the refinement and luxury of the French fashion house and the easy and intuitive attributes of the digital age, creating a coherent home for the brand online. In conjuction we also developed a social media strategy for which we produced a series of fast, fun and easily shareable short films.
Photographer: Qiu Yang
Stylist: Sarah-Jane Hoffmann
Heralding a new era of Dunhill, our redesign of the brand’s website offers a clean and contemporary take on iconic British heritage and design. To amplify the relaunch, we also created two profile films that offer a deeper insight into the brand’s values today.
Photographer: Oliver Hadlee Pearch
Stylist: Jodie Barnes
Meri realised a 360 campaign for Gucci to raise awareness around the brand's expertise in men's tailoring. Beginning with a film for which we imagined the man behind the Gucci suit, linking London, New York, Tokyo and a mysterious cosmopolite, we told his story via an elegant and subtle cinematic treatment. We then translated the film into a world of collateral for boutiques, print, social media and digital advertising.
Photographer: Lachlan Bailey Stylist: Robbie Spencer
We established a new visual direction for Karla Otto with a complete rebranding strategy, rethinking their online experience to fully reflect the calibre of the luxury, fashion beauty and lifestyle clients represented by the agency. With this new visual identity, we re-articulated and affirmed Karla Otto’s position as an industry leader.
Between 1988 and 1991, Comme des Garçons created a print magazine that explored the theme of the sixth sense through photography, illustration and artworks across eight issues of the unstapled A3 magazine called ‘Six’, edited by designer Rei Kawakubo.
Meri created ‘Moving Six’ an app that navigates through the print archive, exploring photography and auditory space through parallax scrolling, puzzles and physical gesture.
The French fashion and culture bible Purple came to Meri to help give it a digital life on mobile. Being tasked with translating the paper experience into a digital publication, we were driven to think conceptually about the fashion experience online, to which which our response was a design that balances the functional, playful yet elevated and aspirational elements of the Purple fashion cult.
POSTmatter was launched in 2010 as a series of independently published editions for the iPad, exploring new interactive content, responsive fashion editorials and groundbreaking film work. Representing a creative laboratory for Meri, POSTmatter has led a range of collaborations with industry leaders including Comme des Garçons, Ferrari and Stella McCartney.
We created a series of short films that playfully draw on army and military codes, extending a provocative yet elegant invitation to enrol in the ‘Balmain Army’. Giving a visual spin on Balmain Creative Director Olivier Rousteing’s use of the term for the brand’s online community of fans, it offers a smart and succinct look at the latest collection.
To introduce Gucci’s Bamboo Shopper and Lady Luck bags, we created a film that follows a surreal game of seduction and pursuit. We wove together the unmistakable Savoy Hotel, London, a film noir world of femme fatales, paparazzi and old world glamour, building intrigue and surprise around the product.
Summer Drives reflects dunhill's rich motoring heritage and adventurous spirit, with a witty take on British driving etiquette. The film features the dunhill man on an English summer drive, accompanied by his four-legged friend as well as the all-important eyewear.